A/B Test Knowledge Base

Come, keep looking. This is a place to learn, grow, and experiment. We want to and we will deliver the tips, tricks, and knowledge as a real conversation to you. Everything here is true experience and insights from the founders, we don't use AI to write this.

August 7th, 2025 | 6 minutes

What's an A/B test?

Moving throughout life, it can be difficult (often outright impossible) to tell what causes anything. Why is it harder to get out of bed today? Was it because you drank less water? Went to bed later? The stress from yesterday's work?

August 13th, 2025 | 7 minutes

How Many A/B Tests Should You Run Per Year?

Booking.com runs around 27,000 experiments every year. According to Wikipedia, Google, Facebook, and Amazon each run more than 10,000 online controlled experiments annually. Of course, these figures reflect activity across entire organizations, not individual teams. The right number of tests for your group depends heavily on your industry, your department’s role, and your goals.